Are you ready to pay to reach your fans?
While it’s no secret that Facebook has always pushed paid advertising, in a recent article from AdAge, Facebook makes no bones about confirming that your page reach will continue to decline over time and that the best way to get your posts seen is to pay for it. If you don’t believe this, check out your page’s insights and see how many people are actually seeing your posts.
While Facebook has the freedom (rightly so!) of running their business as they see fit, this puts a huge damper on the small businesses that use Facebook to connect with their followers and easily (and cheaply) convey their message. You can no longer depend on all (or even most) of your followers seeing your posts, as, quite frankly, only a small percentage will have it show up in their newsfeed.
What can you do to stay connected?
Derek Halpern over at Social Triggers wrote a great article explaining why this is not a good thing for small businesses and entrepreneurs. He also gives some very good, practical steps to take to make sure your fans aren’t left in the dark.
Most of your fans don’t know about this and won’t think twice when your posts don’t show up. Many WANT to hear what you have to say (after all, they ‘liked’ your page!), so make sure that they won’t miss a single post from you! At the very least, post (and repost several times) what is happening, and how they can be sure to not miss a single thing from you. Social Triggers’ article can help you navigate through that.
As always, if you have questions or need assistance working through this, or setting up a plan for the future of your Facebook page, I would love to talk to you and see how I can help!